January 30 2024 at 07:56AM
The review: The Mom test
The Mom test
How to talk to customers and learn if your business is a good idea when everyone is lying to you.
Rob Fitzpatrick
"Knowing the right answer will help you during school, but knowing the right question will help you throughout your life." This month, we strive to ask the right questions that would even make your mother confess that your business idea is the fastest way to go bankrupt. This is THE MOM TEST.
This small book, 136 pages, will give you all the clues to walk out customers' calls understanding whether they are genuinely interested in your idea, and they will invest in it, they do not want to disappoint you with negative feedback, or they try to shut you up with compliments, to continue as soon as you let them with their busy agendas.
The text is convenient. There are several hints to drive the conversation and put concise questions to obtain valuable pieces of feedback, even if they will not always be gentle. You will find many examples of conversations that illustrate the concept in the context of a customer call.
Rob Fitzpatrick refers to entrepreneurs, but the content suits marketing people and project managers dealing with scope definition or product requirements. It is a must-read for everyone trying to create a profitable new product. Zooming out of the commercial sphere, the ability to get meaningful feedback and ask sharp questions is essential for everyone working in a team, and in the bottom line, this is exactly the core topic of this book.
Please enjoy it!
The Mom test
ISBN-13 978-1492180746 136 pgs
De Mom test (Dutch)
ISBN-13 979-8691501586 140 pgs
Rob Fitzpatrick has spent the last 15 years creating little business and has decided to write in the books what he has learned along the way. Founder of several startups, some of them scalable, he can proudly say that he reached financial independence at the age of 32.
